Pedal to Petal History


The concept of Pedal to Petal was formed in 2008 by Chris Johnson, a local activist who was unemployed and looking for work that fit his environmental values. Chris’s only assets at the time were a salvaged 1960’s Schwinn bicycle,and a desire to create a business that would provide employment forhimself and his friends and inspire others to create innovative opportunities for themselves.

The initial start-up cost for Pedal to Petal was $5, the cost of a voice-mail account. Food Not Bombs provided the use of a bicycle trailer (itself built out of salvaged parts) and Lifecycles provided free access to a photocopier for advertising. Pedal to Petal recouped all of its start-up costs on the first day of operation, and has keep it’s overhead low ever since by continuing to rely on reused and recycled equipment.

Chris was joined by Matt Schultz in 2009, and Matt’s hard work, dedication¬†and solid attention to detail helped make Pedal to Petal what it is today, one of Victoria’s best loved businesses.

Trevor Van Hemert took over operations in 2011, and brought Pedal to Petal to an even higher standard of excellence and positive public profile. Trevor was succeeded by Matthew McKenzie in 2012, who has made Pedal to Petal his full time profession and now works tirelessly to continue the mission.

Pedal to Pedal services a very large number of professional commercial clients. Among the ranks of satisfied clients are government offices, banks, schools, and law firms. We also continue to service condos, town homes, and of course single many single family dwellings which continue to support us as they are dedicated to our mission.

Pedal to Petal has provided part-time and temporary employment to dozens of people, whose committment to the core values of Pedal to Petal have earned them not just a wage, but the respect of the community and a feeling of pride in what they are a part of.